LOGOTYPE
Project
Creation of a logo specifically for the lab, in line with the research being done in the lab. I created the typography from scratch, referencing curves, nerves, neurons, and the connections that encompass neuroscience.
Creation of a logo specifically for the lab, in line with the research being done in the lab. I created the typography from scratch, referencing curves, nerves, neurons, and the connections that encompass neuroscience.
Software used
Illustrator / Photoshop
Illustrator / Photoshop
Client
Cavalli LAB - Department
of neurosciences at Washington University in St. Louis
website
Cavalli LAB - Department
of neurosciences at Washington University in St. Louis
website
year
2023
2023
Role
Freelance Graphic Designer
Freelance Graphic Designer
01 - Understand
The lab wanted a logo that would reflect its image.
A unique logo that could be easily integrated into any medium.
A unique logo that could be easily integrated into any medium.
The challenge was to understand and translate the client's wishes into
a concrete logo. Generally speaking, research labs don't usually have logos,
or don't call on professional graphic designers to do so. In this way, I wanted
to showcase my capabilities to encourage people to use our services.
a concrete logo. Generally speaking, research labs don't usually have logos,
or don't call on professional graphic designers to do so. In this way, I wanted
to showcase my capabilities to encourage people to use our services.
02 - RESEARCH
The principle of going through the paper and feeling the curves and lines. We're living in an age where everything, or almost everything, is done digitally. That's why I insist on using paper for my first drafts.
03 - tests & designing
04 - final product
